Ben Shelford

Ben Shelford

Senior product designer in London with deep 0→1 experience

Unlocking Finance for UK Migrants (2025)

Unlocking access to credit for UK migrants by designing a lending product from the ground up. Balancing trust, speed and clarity across every touchpoint, from first click to contract

Question display logic (2022)

Solve a significant pain point for our customers by creating a new system to orchestrate the circumstances that certain questions are shown to respondents.

Question display logic (2022)

Solve a significant pain point for our customers by creating a new system to orchestrate the circumstances that certain questions are shown to respondents.

Brand Trackers (2021)

Solving a key customer pain point to track metrics over time and show if they improve or decline.

Brand Trackers (2021)

Solving a key customer pain point to track metrics over time and show if they improve or decline.

Deepsea design system (2019-2020)

Building on-brand, quality and consistent web components.

Deepsea design system (2019-2020)

Building on-brand, quality and consistent web components.

benshelford@googlemail.com

Ben Shelford

51.50837° N, 0.27442° W

EST2017

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