Ben Shelford

Senior product designer in London with deep 0→1 experience

I design bold, user-centred products that turn messy ideas into confident software. I lead by doing: setting direction, building alignment, and helping teams move fast. From fintech products to internal tools, I bring early-stage teams clarity, momentum, and a strong point of view. If that sounds like something that would fit with your team, let’s chat!

Get in touch

I design bold, user-centred products that turn messy ideas into confident software. I lead by doing: setting direction, building alignment, and helping teams move fast. From fintech products to internal tools, I bring early-stage teams clarity, momentum, and a strong point of view. If that sounds like something that would fit with your team, let’s chat!

Get in touch

I design bold, user-centred products that turn messy ideas into confident software. I lead by doing: setting direction, building alignment, and helping teams move fast. From fintech products to internal tools, I bring early-stage teams clarity, momentum, and a strong point of view. If that sounds like something that would fit with your team, let’s chat!

Get in touch

Unlocking Finance for UK Migrants (2025)

Unlocking access to credit for UK migrants by designing a lending product from the ground up. Balancing trust, speed and clarity across every touchpoint, from first click to contract

an image of a screen with a open modal dialog. The modal dialog is titled Set display conditions for question 4 and there are a series of controls for creating display conditions.

an image of a screen with a open modal dialog. The modal dialog is titled Set display conditions for question 4 and there are a series of controls for creating display conditions.

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Question display logic (2022)

Solve a significant pain point for our customers by creating a new system to orchestrate the circumstances that certain questions are shown to respondents.

an image of a screen with a open modal dialog. The modal dialog is titled Set display conditions for question 4 and there are a series of controls for creating display conditions.

an image of a screen with a open modal dialog. The modal dialog is titled Set display conditions for question 4 and there are a series of controls for creating display conditions.

Read all the jucy deets

Question display logic (2022)

Solve a significant pain point for our customers by creating a new system to orchestrate the circumstances that certain questions are shown to respondents.

an image of a screen with a open modal dialog. The modal dialog is titled Set display conditions for question 4 and there are a series of controls for creating display conditions.

Read all the jucy deets

Brand Trackers (2021)

Solving a key customer pain point to track metrics over time and show if they improve or decline.

Read all the jucy deets

Brand Trackers (2021)

Solving a key customer pain point to track metrics over time and show if they improve or decline.

Read all the jucy deets

Deepsea design system (2019-2020)

Building on-brand, quality and consistent web components.

Deepsea design system (2019-2020)

Building on-brand, quality and consistent web components.

Ben Shelford

51.50837° N, 0.27442° W

EST2017

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